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David F. Byers
David F. Byers, senior vice president and chief marketing officer for H&R Block Inc., directs the global marketing program for H&R Block branded businesses, which include tax preparation, financial services, mortgage and e-solutions.
Byers also led efforts to transform H&R Block's brand to enhance the company's position as a provider of tax and financial services to mainstream Americans. He is spearheading the upgrade of H&R Block's retail offices.
Under Byers' leadership, H&R Block's team developed marketing programs such as "Who Wants to Be a Tax-Free Millionaire" and the "Double Check Challenge." Both programs were successful in acquiring and retaining clients.
In 2001, H&R Block was recognized as one of the top 100 marketers in the United States by Advertising Age, a leading advertising and marketing trade publication.
As part of an initiative to expand tax and financial products and services, Byers has developed strategic marketing alliances with highly regarded brands such as AOL Time Warner, Amazon.com, Microsoft, Disney, Sprint and Blockbuster.
Byers received a bachelor's degree in marketing from Michigan State University. He serves on the Management Committee of the Direct Marketing Association and is a member of the American Marketing Association.

Henry W. Bloch
Learn about our co-founder and honorary Chairman of the Board, Henry W. Bloch, and the history of building H&R Block.

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