{"id":37690,"date":"2018-04-17T08:15:49","date_gmt":"2018-04-17T13:15:49","guid":{"rendered":"https:\/\/www.hrblock.com\/tax-center\/?post_type=newsroom&p=37690"},"modified":"2023-03-02T13:52:37","modified_gmt":"2023-03-02T19:52:37","slug":"hr-block-names-vinoo-vijay-as-chief-marketing-officer","status":"publish","type":"newsroom","link":"https:\/\/www.hrblock.com\/tax-center\/newsroom\/around-block\/about-us\/hr-block-names-vinoo-vijay-as-chief-marketing-officer\/","title":{"rendered":"H&R Block Names Vinoo Vijay as Chief Marketing Officer"},"content":{"rendered":"

Modern marketer and innovative leader brings deep financial sector experience<\/h2>\n

\"\"H&R Block, Inc. (NYSE: HRB) today announced that Vinoo Vijay will become the company\u2019s Chief Marketing Officer, effective April 23, 2018. Vijay will assume responsibility for all marketing functions to include brand strategy, product management and client experience, performance marketing\/CRM, online experience, creative and advertising, and corporate communications.<\/p>\n

\u201cVinoo is exactly the right marketing leader to help transform Block and modernize our approach to marketing,\u201d said Jeff Jones, H&R Block\u2019s president and chief executive officer. \u201cHe\u2019s an innovative leader who\u2019s very skilled strategically and analytically. Vinoo has a great track record of repositioning brands and uncovering new business opportunities. He will play a crucial role in shaping our enterprise strategy, and helping Block achieve sustainable growth.\u201d<\/p>\n

“This is an incredible opportunity. I wanted to join a company with strong bones and strong potential,\u201d Vijay said. \u201cI found both in H&R Block. I look forward to helping this world-class brand innovate and serve more consumers in all the ways they want to be served.\u201d<\/p>\n

Vijay brings a 20-year history of innovative and creative marketing and business accomplishments. Most recently he was Executive Vice President, Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, where he championed innovative fintech strategies and developed its core brand position. Previously, as head of Global Brand and Product Marketing for GMAC, Vijay developed the Ally brand and introduced Ally Bank to the public, helping make it a leading digital bank player.<\/p>\n

\u201cVinoo will bring a broad, insightful perspective to our associates and franchisees,\u201d Jones said. \u201cI couldn\u2019t be more excited to have him join our team.\u201d<\/p>\n

Vijay holds a Master of Business Administration from the University of Illinois at Urbana-Champaign, and a Bachelor of Science from Syracuse University with dual concentrations in advertising and marketing.<\/p>\n

Vijay and his wife, Chanee, will relocate to Kansas City.<\/p>\n

Vijay\u2019s full biography is on the H&R Block executives<\/a>\u2019 page.<\/p>\n

###<\/p>\n

About H&R Block<\/h3>\n

H&R Block, Inc. (NYSE: HRB) is a global consumer tax services provider. Tax return preparation<\/a> services are provided by professional tax preparers in approximately 12,000 company-owned and franchise retail tax offices<\/a> worldwide, and through H&R Block tax software products<\/a> for the DIY consumer. H&R Block also offers adjacent Tax Plus products and services. In fiscal 2017, H&R Block had annual revenues of over $3 billion with 23 million tax returns prepared worldwide. For more information, visit the H&R Block Newsroom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern marketer and innovative leader brings deep financial sector experience H&R Block, Inc. (NYSE: HRB) today announced that Vinoo Vijay will become the company\u2019s Chief Marketing Officer, effective April 23, 2018. Vijay will assume responsibility for all marketing functions to include brand strategy, product management and client experience, performance marketing\/CRM, online experience, creative and advertising, […]<\/p>\n","protected":false},"author":418,"featured_media":37693,"menu_order":0,"template":"","tags":[19283],"news-categories":[23376,23377],"class_list":["post-37690","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","tag-corporate-news","news-categories-around-block","news-categories-about-us"],"acf":{"post_rest_thumbnail_alt_id":null},"yoast_head":"H&R Block names Vinoo Vijay as CMO | H&R Block Newsroom<\/title>\n<meta name=\"description\" content=\"Vinoo Vijay, with a 20-year history of innovative and creative marketing and business accomplishments, will become H&R Block\u2019s chief marketing officer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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