{"id":59618,"date":"2022-01-13T07:30:00","date_gmt":"2022-01-13T13:30:00","guid":{"rendered":"https:\/\/www.hrblock.com\/tax-center\/?post_type=newsroom&#038;p=59618"},"modified":"2023-02-28T13:19:33","modified_gmt":"2023-02-28T19:19:33","slug":"hrblock-ad-campaign-2022","status":"publish","type":"newsroom","link":"https:\/\/www.hrblock.com\/tax-center\/newsroom\/financial-confidence\/hrblock-ad-campaign-2022\/","title":{"rendered":"H&#038;R Block\u2019s New Ad Campaign Shows \u2018Help Is Here\u2019 in Complex Tax Season"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Help on Your Terms\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b3JeHuDrBzM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>KANSAS CITY, Mo. (Jan. 13, 2022) \u2013<\/strong><a href=\"https:\/\/www.hrblock.com\/\"><strong> <\/strong><\/a><a href=\"https:\/\/www.hrblock.com\/\">H&amp;R Block<\/a> (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, \u201cHelp Is Here.\u201d<\/p>\n\n\n\n<p>\u201cThe past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it\u2019s no small feat to figure out how that translates to your tax forms,\u201d said Karen Orosco, president, global consumer tax and service delivery at H&amp;R Block. \u201cThe campaign reminds filers that even with another tax season full of changes, H&amp;R Block provides help however you need it. Our tax pros have an average of 10 years of experience providing expertise and confidence through 12 million hours of conversations with 22 million Americans each year.\u201d<\/p>\n\n\n\n<p>The campaign showcases moments in life when it pays off to have help from an experienced professional, including doing your taxes. It illustrates that help comes in many forms at H&amp;R Block, from completely doing your taxes yourself online, dropping them off at an office and having them done for you, working with a tax pro virtually, or some combination.<\/p>\n\n\n\n<p>\u201cThe \u2018Help Is Here\u2019 campaign plants a flag that H&amp;R Block is here to genuinely help in whatever ways people need it. Sometimes we need a little support and sometimes we need a lot when it comes to taxes. Even when we think we\u2019ve got it covered, we may wind up needing someone to lend a hand in the last stretch. I think that\u2019s what we\u2019re all looking for \u2014 a little help \u2014 and it\u2019s something H&amp;R Block does exceedingly well,\u201d said Marty Senn, chief creative officer at Carmichael Lynch.<\/p>\n\n\n\n<p>The 2022 work was developed in partnership with creative agency Carmichael Lynch. The integrated campaign includes six commercials running on broadcast and digital, as well as social and public relations activations that will debut throughout the first quarter and April of this year.<\/p>\n\n\n\n<p class=\"has-text-align-center\">###<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-h-r-block\"><strong>About H&amp;R Block<\/strong><\/h3>\n\n\n\n<p>H&amp;R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global&nbsp;<a href=\"https:\/\/www.hrblock.com\/\">tax preparation<\/a>,&nbsp;<a href=\"https:\/\/www.hrblock.com\/financial-services\/\">financial products<\/a>, and&nbsp;<a href=\"https:\/\/www.hrblock.com\/tax-offices\/business-services\/\">small-business solutions<\/a>. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time and better manage and access their money year-round. Through&nbsp;<a href=\"http:\/\/www.blockadvisors.com\/\">Block Advisors<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/www.waveapps.com\/\">Wave<\/a>, the company helps small-business owners thrive with innovative products like Wave Money, a small-business banking and bookkeeping solution, and the only business bank account to manage bookkeeping automatically. For more information, visit&nbsp;<a href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/\">H&amp;R Block News<\/a>&nbsp;or follow&nbsp;<a href=\"https:\/\/twitter.com\/hrblocknews?lang=en\">@HRBlockNews<\/a>&nbsp;on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KANSAS CITY, Mo. (Jan. 13, 2022) \u2013 H&amp;R Block (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, \u201cHelp Is Here.\u201d \u201cThe past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":406,"featured_media":59711,"menu_order":0,"template":"","tags":[21870],"news-categories":[23339],"class_list":["post-59618","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","tag-financial-confidence","news-categories-financial-confidence"],"acf":{"post_rest_thumbnail_alt_id":null},"yoast_head":"<title>&quot;Help Is Here&quot; Tax Season Ad Campaign | H&amp;R Block Newsroom<\/title>\n<meta name=\"description\" content=\"H&amp;R Block announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, \u201cHelp Is Here.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/around-block\/about-us\/hrblock-ad-campaign-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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