{"id":61588,"date":"2023-01-03T10:04:16","date_gmt":"2023-01-03T16:04:16","guid":{"rendered":"https:\/\/www.hrblock.com\/tax-center\/?post_type=newsroom&p=61588"},"modified":"2023-02-28T13:23:46","modified_gmt":"2023-02-28T19:23:46","slug":"why-tax-season-is-an-occasion-worth-celebrating","status":"publish","type":"newsroom","link":"https:\/\/www.hrblock.com\/tax-center\/newsroom\/financial-confidence\/why-tax-season-is-an-occasion-worth-celebrating\/","title":{"rendered":"It’s Tax Season! H&R Block is Showing Why Tax Season is an Occasion Worth Celebrating in its New Creative Campaign"},"content":{"rendered":"\n

The integrated campaign highlights the convenience of Block\u2019s DIY product and the expertise of its 60,000 experienced tax professionals<\/em><\/p>\n\n\n\n

KANSAS CITY, Mo. (January 3, 2023) \u2013<\/strong> <\/strong><\/a>H&R Block<\/a> (NYSE: HRB), the company that revolutionized the tax preparation industry, is calling for people across the country to celebrate tax season with the launch of its new integrated creative campaign, It\u2019s Tax Season<\/em>. With moments and traditions borrowed from our most-beloved seasons \u2013 from excitedly opening holiday gifts to cheering on a favorite football team \u2013 the company is bringing joy and confidence to the most significant financial moment of the year.<\/p>\n\n\n\n

\u201cH&R Block created the tax preparation industry in 1955, and with decades of handling even the most unique tax situations with great care, there\u2019s no better company than H&R Block to reframe the tax season experience that is an important part of American life,\u201d said Jill Cress, Chief Marketing and Experience Officer, H&R Block. \u201cWe take pride in and have passion for serving our customers, whether through our trusted online DIY tool or in-office assisted tax services and want to bring back confidence in our often free and always fair services this tax season versus the bait-and-switch of other providers.\u201d <\/p>\n\n\n\n

There\u2019s been a significant shift in American income in the past few years as less traditional and more diversified income streams become the norm for people everywhere. \u201cAs more people are feeling empowered to start their own businesses, take on a side hustle or create a second income stream, H&R Block\u2019s new campaign brings to life the confidence and empowerment their interaction with taxes and finances should evoke,\u201d said Cress.<\/p>\n\n\n\n

Officially launched in the U.S. on January 1, 2023, the It\u2019s Tax Season campaign kicked off with a TV spot celebrating the return of taxes<\/a> under the guise of awards season, where an award is presented to a nominee for switching to a better online tax service and doing her taxes herself. Concepted, created, and produced by Ogilvy New York, led by Chief Creative Officer Menno Kluin, the campaign embraces additional \u201cseasons\u201d<\/a> that many connect with and celebrate, including wedding<\/a>, fishing<\/a>, and the holidays<\/a>.<\/p>\n\n\n\n

\u201cThis is the first time you\u2019ll see this type of tone and reflection of what the American experience of doing taxes can and should be,\u201d said Kluin. \u201cIn a category where people are used to expecting less \u2013 less help, attention, transparency, and respect \u2013 this campaign shows consumers the positive experience to be had with a provider that maximizes the journey for you and brings you more transparency, ease, help and ultimately more money on your return. As the tax industry leader, H&R Block is showing that it can inspire joy, while continuing to deliver expertise and care year-round.\u201d<\/p>\n\n\n\n

For more information on tax preparation services that will help you get your maximum refund, head to hrblock.com, and follow us on TikTok<\/a>, Instagram<\/a>, Facebook<\/a> and Twitter<\/a> for helpful tips and information during tax season and beyond.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About H&R Block<\/strong><\/p>\n\n\n\n

H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation<\/a> services, financial products<\/a>, and small business solutions<\/a>. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce<\/a>. Through Block Advisors<\/a> and Wave<\/a>, the company helps small-business owners thrive with innovative products like Wave Money, a mobile-first, small-business bank account and bookkeeping solution, that manages bookkeeping automatically. For more information, visit H&R Block News<\/a> or follow @HRBlockNews<\/a> on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"

The integrated campaign highlights the convenience of Block\u2019s DIY product and the expertise of its 60,000 experienced tax professionals KANSAS CITY, Mo. (January 3, 2023) \u2013 H&R Block (NYSE: HRB), the company that revolutionized the tax preparation industry, is calling for people across the country to celebrate tax season with the launch of its new integrated creative […]<\/p>\n","protected":false},"author":406,"featured_media":61586,"menu_order":0,"template":"","tags":[],"news-categories":[23339],"class_list":["post-61588","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","news-categories-financial-confidence"],"acf":{"post_rest_thumbnail_alt_id":null},"yoast_head":"H&R Block Newsroom | It's Tax Season<\/title>\n<meta name=\"description\" content=\"H&R Block is calling for people across the country to celebrate tax season with the launch of its new integrated creative campaign, It\u2019s Tax Season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/around-block\/why-tax-season-is-an-occasion-worth-celebrating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's Tax Season! 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