{"id":61987,"date":"2023-02-17T09:26:27","date_gmt":"2023-02-17T15:26:27","guid":{"rendered":"https:\/\/www.hrblock.com\/tax-center\/?post_type=newsroom&p=61987"},"modified":"2023-09-12T07:24:30","modified_gmt":"2023-09-12T12:24:30","slug":"gen-z-inspires-the-best-tax-playlist-heard-on-the-block","status":"publish","type":"newsroom","link":"https:\/\/www.hrblock.com\/tax-center\/newsroom\/company-news\/gen-z-inspires-the-best-tax-playlist-heard-on-the-block\/","title":{"rendered":"Gen Z Inspires the Best Tax Playlist Heard on the Block"},"content":{"rendered":"\n

There\u2019s a playlist for everything, and now (cue music), this includes tax season, thanks to H&R Block! As the company celebrates its favorite season, it has launched the Spotify playlist, \u201cThat Tax $eason Feeling<\/a>,\u201d to help Americans #FileGood now through April. Curated with insights from Spotify, the playlist includes upbeat tracks about money savviness, confidence, and more.<\/p>\n\n\n

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Click to listen to the “That Tax $eason Feeling”<\/a> playlist<\/figcaption><\/figure><\/div>\n\n\n

\u201cBoth taxes and music are a deeply personal part of life, so what better way to represent the intersection of taxes and music than a Tax Season Spotify playlist,\u201d said Amy Labroo, Vice President, Growth Marketing, Engagement and Analytics at H&R Block. \u201cWe believe this playlist will resonate with listeners whether they are filing their taxes or getting ready for a night out. As we continue celebrating Tax Season, this playlist showcases that tax season can be positive, empowering and a season worth celebrating.\u201d<\/p>\n\n\n\n

What do people do while filing taxes?<\/strong> A recent H&R Block survey revealed that 20% of their clients enjoy listening to music while filing taxes. Most enjoy rock (17%) and R&B (13%) to get in the zone, closely followed by country and pop.<\/p>\n\n\n\n

“Playlists are the new place where Gen Z wants to discover and interact with brands,\u201d said Liz Song, Global Category Development Officer for Financial Services at Spotify. \u201cSixty-three percent of young financial services purchasers tell us they enjoy brands who curate playlists on streaming platforms. It is exciting to see H&R Block lean into playlist culture and bring their distinct sound to a segment of music fans who are increasingly also taxpayers.”<\/p>\n\n\n\n

But music isn\u2019t the only thing that helps them on their journey to getting a maximum refund, which is made possible by H&R Block\u2019s upfront and transparent pricing, and fueled by the expertise of more than 60,000 tax pros. They also enjoy eating a favorite snack and enjoying their favorite beverage while filing. And when it comes to their \u201cvibe,\u201d another 30% said they bring \u201cgolden retriever energy\u201d into doing their taxes, which means being easygoing with a positive attitude.<\/p>\n\n\n\n

No matter your music or energy<\/em>, the tax season playlist offers something for everyone.  Sixty-two songs were curated to get listeners in a positive, celebratory and empowering mindset while filing \u2013 whether using the online, digital savvy DIY platform, or doing so in person. This is aided by having the option to choose a tax filing soundtrack that is custom and mood-based depending on music preferences, including artists and genres and listening habits and tastes.<\/p>\n\n\n\n

Join in the tax season fun today by listening to the playlist here<\/a>.<\/p>\n\n\n\n

And remember, you can always file and\/or make the switch to H&R Block at HRBlock.com<\/a>. Stay close to all tax season fun by following us on Facebook<\/a>, Instagram<\/a>, and TikTok<\/a>.<\/p>\n\n\n\n

* \u201c2023 <\/em>DIY Client Experience Survey\u201d conducted by H&R Block among 2,406 U.S. adults.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a playlist for everything, and now (cue music), this includes tax season, thanks to H&R Block! As the company celebrates its favorite season, it has launched the Spotify playlist, \u201cThat Tax $eason Feeling,\u201d to help Americans #FileGood now through April. Curated with insights from Spotify, the playlist includes upbeat tracks about money savviness, confidence, […]<\/p>\n","protected":false},"author":406,"featured_media":61988,"menu_order":0,"template":"","tags":[],"news-categories":[23341],"class_list":["post-61987","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","news-categories-company-news"],"acf":{"post_rest_thumbnail_alt_id":""},"yoast_head":"H&R Block | Gen Z Inspires Best Tax Playlist Heard on the Block<\/title>\n<meta name=\"description\" content=\"As the company celebrates its favorite season, it has launched the Spotify playlist, \u201cThat Tax $eason Feeling,\u201d to help Americans #FileGood now through April.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/company-news\/gen-z-inspires-the-best-tax-playlist-heard-on-the-block\/\" \/>\n<meta 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