{"id":63737,"date":"2024-02-13T07:00:00","date_gmt":"2024-02-13T13:00:00","guid":{"rendered":"https:\/\/www.hrblock.com\/tax-center\/?post_type=newsroom&#038;p=63737"},"modified":"2024-02-13T08:31:26","modified_gmt":"2024-02-13T14:31:26","slug":"hrblock-releases-responsibility-island-reality-tv_series","status":"publish","type":"newsroom","link":"https:\/\/www.hrblock.com\/tax-center\/newsroom\/lifestyle\/hrblock-releases-responsibility-island-reality-tv_series\/","title":{"rendered":"H&#038;R Block to Release \u201cResponsibility Island,\u201d a Reality TV Parody Series That Blends Comedy, Love and Taxes"},"content":{"rendered":"\n<p><em>The groundbreaking micro-series brings taxes to the big screen in a hilarious and unexpected pairing. All episodes air Friday, February 16 on The Roku Channel<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>KANSAS CITY, MO<\/strong> <strong>\u2013 Feb. 13, 2024<\/strong> \u2013 <a href=\"https:\/\/www.hrblock.com\/?campaignid=pr_mcm_pr-the%20wire_hrblock_\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;R Block<\/a> (NYSE: HRB), the company that revolutionized the tax services industry, makes its debut in the entertainment world with the premiere of \u201cResponsibility Island,\u201d a short format scripted reality TV series that brings levity to taxes. The comedic satire is comprised of four short episodes, featuring a dynamic and hilarious cast. All four episodes will air on Friday, Feb. 16, on The Roku Channel, YouTube or H&amp;R Block\u2019s <a href=\"https:\/\/www.hrblock.com\/responsibilityisland\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.&nbsp;<\/p>\n\n\n\n<p>Responsibility Island features a group of young adults who think they are embarking on the latest dating show journey. To their surprise, what they thought would be an adventure to find true love is actually a responsibility boot camp. The show follows cast members TayTay, Jynyphr, Zane, Blaze, Trinity B and Narci as they take on a gauntlet of challenges in adulting designed to teach self-reliance and productivity. They must face the mother of all responsibility to get off the island \u2013 filing their own taxes.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Responsibility Island Trailer: Presented by H&amp;R Block\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J-KxAfOOBdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;We took a topic that people dread, taxes, and made it relatable, funny, self-deprecating, and culturally relevant,\u201d said Jill Cress, chief marketing and experience officer, H&amp;R Block. \u201cDoing your taxes is the ultimate symbol of independence and responsibility, and we\u2019re having fun with this life milestone. It\u2019s become the juxtaposition of topics we never knew we needed.\u201d&nbsp;<\/p>\n\n\n\n<p>H&amp;R Block partnered with the award-winning creative shop, production company and entertainment studio Piro to create the series intended to capture the attention of young adults and first-time filers. From casting, writing and directing this series, Piro was instrumental in shaping and bringing it to life in a way that reaches audiences and entertains them.&nbsp;<\/p>\n\n\n\n<p>\u201cThis intentionally unlikely pairing of reality TV and taxes is a first of its kind for the tax industry,\u201d said Daniel Rosenberg, co-founder of Piro. \u201cH&amp;R Block leaned into an entertainment genre that 77% of Gen Z consume weekly, and 93% say they want to see brands do something new and unique rather than just serve them ads. H&amp;R Block demonstrates that informing and entertaining don\u2019t have to be mutually exclusive.\u201d&nbsp;<\/p>\n\n\n\n<p>Earlier this year, H&amp;R Block debuted its latest integrated Tax Season brand campaign, <a href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/company-news\/its-better-with-block-kicks-off-2024-tax-season\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>It\u2019s Better With Block<\/em><\/a>, to showcase the many reasons to file with H&amp;R Block and join the 5 million tax filers who switched to Block last year.<sup>1<\/sup> Like Responsibility Island, at the heart of the campaign, <em>It\u2019s Better With Block <\/em>shows that taxes don\u2019t always have to be taxing. No matter the circumstance or how complicated the situation, Block clients can rely on the experience of the more than 60,000 tax professionals and its world-class <a href=\"https:\/\/www.thetaxinstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Tax Institute<\/a> to ensure 100% accuracy and a maximum refund, guaranteed.<sup>2<\/sup><\/p>\n\n\n\n<p>All four episodes are available for free on The Roku Channel, YouTube or on <a href=\"https:\/\/www.hrblock.com\/responsibilityisland\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;R Block\u2019s website<\/a> beginning Friday, Feb. 16.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em><sup>1<\/sup><\/em><em> Total number of new customers using assisted or DIY tax solutions regardless of other prior tax preparer or method.<\/em>&nbsp;<\/p>\n\n\n\n<p><em><sup>2<\/sup><\/em><em> See hrblock.com\/guarantees for complete details. &nbsp; <\/em>&nbsp;<\/p>\n\n\n\n<p>###&nbsp;<\/p>\n\n\n\n<p><strong>About H&amp;R Block&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>H&amp;R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global <a href=\"https:\/\/www.hrblock.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">tax preparation services<\/a>, <a href=\"https:\/\/www.hrblock.com\/financial-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial products<\/a>, and <a href=\"https:\/\/www.hrblock.com\/tax-offices\/business-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">small-business solutions<\/a>. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, <a href=\"https:\/\/www.sprucemoney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spruce<\/a>. Through <a href=\"https:\/\/www.blockadvisors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Block Advisors<\/a> and <a href=\"https:\/\/www.waveapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wave<\/a>, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit <a href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;R Block News<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>About Piro<\/strong>&nbsp;<\/p>\n\n\n\n<p>Piro merges two industries \u2013 advertising and entertainment \u2013 to create engaging traditional and non-traditional advertising, as well as strategic brand-funded entertainment and content. As a creative agency, production company, and&nbsp;entertainment studio, Piro offers a full suite of services to execute everything from large-scale global projects for Fortune 500 companies to bespoke local campaigns. For more information, visit <a href=\"https:\/\/nam11.safelinks.protection.outlook.com\/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.wearepiro.com%2F__%3B!!FMox2LFwyA!tR2XfWrtB937B642CNaZEnntbzJPvRn9Gsu_ltZZc0BVJaREKXvl7NynCc3ktNiS7CmLHgXGKFtClKcA98Md5mLl7w%24&amp;data=05%7C02%7Cshayla.wilkinson%40hrblock.com%7Cab8f7bfa7a044ef0ed6008dc2be0c974%7C3ec4eda1a5d1433d90da8dc791283d95%7C0%7C0%7C638433491678272816%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=YyhW7DTet%2BsmTK8jUqoRfficIdB83OuwdpfCUlJHEq8%3D&amp;reserved=0\">https:\/\/www.wearepiro.com\/<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The groundbreaking micro-series brings taxes to the big screen in a hilarious and unexpected pairing. All episodes air Friday, February 16 on The Roku Channel&nbsp; KANSAS CITY, MO \u2013 Feb. 13, 2024 \u2013 H&amp;R Block (NYSE: HRB), the company that revolutionized the tax services industry, makes its debut in the entertainment world with the premiere [&hellip;]<\/p>\n","protected":false},"author":406,"featured_media":63722,"menu_order":0,"template":"","tags":[23399,23413],"news-categories":[23367,23376],"class_list":["post-63737","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","tag-consumer-tax","tag-responsibility-island","news-categories-lifestyle","news-categories-around-block"],"acf":{"post_rest_thumbnail_alt_id":63723},"yoast_head":"<title>H&amp;R Block News Center | Watch Reality Series, Responsibility Island<\/title>\n<meta name=\"description\" content=\"Groundbreaking micro-series brings taxes to TV in a hilarious and unexpected pairing, with episodes airing Friday, February 16 on The Roku Channel.\" \/>\n<meta name=\"robots\" content=\"index, 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