63%
of Gen Z aspires to save—or is already saving—for a home.
Millennials and Gen Z are enjoying as much as 30% more buying power than taxpayers their age 20 years ago. For many, incomes are outpacing inflation. Households are shrinking, and more Americans are making their savings work for them.
The data shows that most Americans across generations are earning at rates that beat inflation last year.
Rising costs make the headlines, but debt is what threatens to derail Americans’ future financial stability.
1 in 3 Americans spent all of or more than what they earned for the year.
1 in 5 Americans say that, without a source of income, they wouldn’t be able to cover household expenses for a full week.
Gen Z are leaving employers at unprecedented rate to increase their adjusted gross income.
51% anticipated turning a hobby into an income source in the next year.
Despite past economic challenges, their biggest goals are becoming financially successful, maintaining health and wellness, and owning a home.
of Gen Z aspires to save—or is already saving—for a home.
say they will purchase a home in the next 12 months.
say "Maintaining my health/wellness" is very/somewhat important.
This report draws on H&R Block’s Assisted tax-return data from the 11.4 million filers we assist in our 9,000 offices every year and billions of Assisted datapoints from the last 25 years.
The report also includes data from a Jul 2024 Morning Consult survey (2,210 tax filer respondents, 438 Gen Z respondents), August 2024 Omnibus survey (2,200 respondents, 1,503 Gen Z respondents), and August 2024 Qualtrics General Population survey (1,501 respondents). Audience samples were weighted to be representative of the U.S. population on age, ethnicity/race, education, and region.
The purpose of the 2024 Outlook on American Life Report© is to further public policy discussions on taxation. The data relied on are anonymous, aggregated statistical compilations of data.