H&R Block
Brand Portal
Logos
Our iconic square logo serves as the springboard for our visual identity system. While this logo was introduced in 2014, our name has been the same since our founding in 1955. A household name, H&R Block is known to nearly all Americans and is synonymous with tax preparation.
Square - Green
The standard
Square - Black
Use on prints that are in black/white only.
Square - White
Use only on HRB green background.
Photography
Explore collections specific to the H&R Block brand - from corporate and tax office photos and tax pro portraits to client-focused lifestyle images and hero shots of our friend, Max.
70th Anniversary Toolkit
Celebrating 70 years of tax expertise
The 70th anniversary logo is a symbol to celebrate and convey our expertise. In marketing, Our recognition of the 70th Anniversary can be described as “Passive but Omnipresent.”
Across owned and paid channels, we can include the 70th anniversary logo as a “seal” or “bug” along with our brand logo.
This can appear anywhere from the endcard of a TV or OLV spot to the header or footer of an email or web page.
It’s Better With Block
The It’s Better with Block lockup functions much like our 70th Anniversary logo. As an emphatic “bug” most often positioned alongside our brand logo, this asset serves to punctuate the many ways we make taxes less taxing for our clients.