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Spruce
Brand Portal
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Logos
The Spruce logo was designed with our brand voice in mind: welcoming, confident and direct. The condensed letterforms and high x-height make it versatile at all scales.
Tip: The Spruce logo can be used in various Awareness color combinations, but our primary version is a bright green logo on dark green background.
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Primary Color Combination
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Secondary Color Combination
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Tertiary Color Combination
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Typography
Typography is a way for us to apply our tone of voice to our written content. To achieve the range from welcoming and confident to direct and helpful, we use two complementary typefaces.
Freight Display Compressed Book is for conversational information (like a headline) while Graphik is for direct information (like a button). Together, these two typefaces give us the ability to make sure our content comes across in a voice that will connect with our users.
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Freight Display Compressed
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Freight Display
Compressed Book -
Freight Display
Compressed Medium -
Freight Display
Compressed Semi Bold
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Graphik
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Graphik Regular
Weight: 400
Style: Normal
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Graphik Medium
Weight: 400
Style: Normal
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Graphik Semibold
Weight: 600
Style: Normal
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Graphik Bold
Weight: 700
Style: Normal
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Features & Messaging
See guidelines for recommended claims and brand messaging for a variety of Spruce features. Context and exact use cases of messaging will determine final legal direction.
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Creative assets
Access key brand assets, including illustrations, abstract UI, iconography, screen assets, and more.
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Photography
Learn more about the role of photography in Spruce marketing materials, including guidance for the use of lifestyle and product imagery.
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Card assets
See requirements and best practices for using the Spruce debit card in marketing materials.