H&R Block with Watson

H&R Block introduced a new, exclusive, consumer-facing experience that incorporates IBM Watson. The technology was used by H&R Block’s tax professionals in tax season 2017 to help deliver the best outcome for each unique tax situation, while helping clients better understand how different filing options can impact their tax outcome.

Noteable Quotes

Photo: Bill Cobb

We are introducing something this tax season that is totally new, and is in fact, a first in the tax preparation category. By combining the human expertise, knowledge and judgment of our tax professionals with the cutting-edge cognitive computing power of Watson, we are creating a future where our clients will benefit from an enhanced experience and our tax pros will have the latest technology to help them ensure every deduction and credit is found. This partnership with Watson means we can leverage the best technology available to help our clients get their taxes won.

Bill Cobb

Former H&R Block President and CEO
Photo: Kathy Collins

This partnership with IBM to apply Watson represents a huge innovation in the tax preparation industry. We are launching it on the biggest stage – the Super Bowl – to ask consumers to rethink their current tax preparation method, and question whether they got back everything they deserved. We know there is nothing more important than optimizing their outcome – or, in other words – getting their taxes won.

Kathy Collins

Former Chief Marketing Officer
Photo: David Kenny

IBM has shown how complex, data-rich industries such as healthcare, retail and education are being transformed through the use of Watson. Now with H&R Block, we’re applying the power of cognitive computing in an entirely new way that everyone can relate to and benefit from – the tax prep process. We’re excited to see H&R Block’s tax professionals, leaders in their field, join their expertise with Watson to enhance the client experience and help millions of individuals file their returns during tax season.

David Kenny

Senior Vice President, IBM Watson and Cloud Platform

In The News

February 27, 2017 | www.bloomberg.com
A Famous Robot Wants to Ease Your Tax Pain
February 25, 2017 | www.fool.com
The Best Way to Do Your Taxes? Ask Watson!
February 23, 2017 | www.computerworld.com
H&R Block turns to A.I. to tackle your tax return
February 13, 2017 | www.firstcoastnews.com
Tax Options with H&R Block
February 10, 2017 | player.fm
Things you might overlook when doing your taxes and what things have changed this year
February 10, 2017 | www.fox4now.com
Avoid Tax Mistakes
February 10, 2017 | www.kgun9.com
Overcome The Fear Of Filing Taxes
February 09, 2017 | www.bizjournals.com
Professional Services: H&R Block’s aim in IBM Watson deal? It’s elementary
February 06, 2017 | www.adweek.com
Jon Hamm Introduces H&R Block’s ‘Future’ in Super Bowl Spot from Fallon
February 05, 2017 | www.brandchannel.com
Super Bowl Watch: H&R Block’s CMO on IBM Watson Ad With Jon Hamm
February 05, 2017 | www.forbes.com
Tax Prep Companies Mix Tax Season & Football With Super Bowl Commercial Spots
February 05, 2017 | www.digitaltrends.com
NEED HELP WITH YOUR TAXES THIS YEAR? WATSON IS HERE FOR YOU AT H&R BLOCK
February 03, 2017 | www.huffingtonpost.com
IBM Watson Announcing Major Consumer-Facing Partnership
February 03, 2017 | www.accountingtoday.com
Block applies IBM’s Watson to tax prep
February 03, 2017 | futurism.com
Now, An Artificial Intelligence Can Do Your Taxes For You
February 02, 2017 | www.enterprisetech.com
Inside H&R Block’s Decision to Augment Tax Intelligence with IBM Watson
February 02, 2017 | www.forbes.com
The CMOs Behind The 2017 Super Bowl Ads: Big-Game Strategy And Goals
February 02, 2017 | finance.yahoo.com
IBM's Watson supercomputer wants to help with your taxes
February 02, 2017 | adexchanger.com
H&R Block CMO On Broadcast TV, Watson And Which Metrics Matter Most
February 01, 2017 | mashable.com
Need help with your taxes? IBM Watson is here to help
February 02, 2017 | www.geek.com
IBM’s Watson Simplifies Tax Season
February 02, 2017 | www.pcmag.com
H&R Block Enlists IBM Watson to Find Tax Deductions
February 02, 2017 | www.networkworld.com
IBM Watson wants to do your tax returns
February 01, 2017 | www.techrepublic.com
AI might do your taxes this year, courtesy of IBM Watson
February 02, 2017 | www.enterprisetimes.co.uk
Can Watson uncover tax savings?
February 01, 2017 | newatlas.com
For its next trick, IBM's Watson tackles your taxes
February 01, 2017 | staging.hosted.ap.org
H&R Block Adds IBM's Watson to its Tax Team
February 02, 2017 | www.adweek.com
H&R Block and IBM Watson Are Teaming Up for Taxes—and the Super Bowl
February 02, 2017 | www.readitquik.com
H&R Block Collaborates with IBM Watson to Ease Tax Preparation
February 01, 2017 | fortune.com
H&R Block Is Enlisting IBM’s Watson To Help With Your Taxes